In 2012, Julia moved home to PEI and started working with her mother’s ladies boutique, JEMS. She quickly fell in love with the look on customer’s faces when they saw themselves in the mirror and smiled at what they were seeing.
A World traveller for over a decade her exposure to global styles and fashion has only reiterated that ‘anything goes’ and if you own it you can make anything work!
Always an advocate for individuality and self expression Julia’s personal style has and will never been confined to trends. She is a true believer that everyone has the right to feel confident, and owning your style can be a big part of that process!
“Fashion has always been a repetition of ideas, but what makes it new is the way you put it together.” Carolina Herrera.
Cameron believes every person should feel confident in their own skin, and loves fashion because it can help you achieve just that.
Cameron recently completed the George Brown Fashion Business program in Toronto, but had her start at styling here at JEMS Boutique. Since then she has styled in Toronto, and Melbourne Australia. She loves encouraging people to step out of their comfort zone, explore new styles, and create a style that is unique to them, and their lifestyle.
“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.” – Gianni Versace
Create Your Own Style
No question is too small when it comes to looking and feeling your best! And that’s exactly what we love doing at JEMS.
If you’re wondering what styles and cuts will look best on you, your best features to accentuate (yes, you have them!), or what colour to pair with your grey patterned pants we’ve got answers and would love to help!